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Facebook saves Pets

I spend a lot of time on Facebook,  all of course in the name of research and education. A story  in The Standard Newspaper was posted in a link by a pet journalist that I follow. Read story here It was a report quoting the Lost Dogs Home in Victoria talking about lost dogs on New Years Eve. Nothing strange about this, all rescue services hate New Years Eve as many dogs get out and have to be housed temporarily. What caught my eye however was the following comment;

General Manager Sue Conroy said the North Melbourne Home had received just under 50 dogs since New Year’s Eve, with one dog arriving dead after being hit by a car. The Cranbourne Shelter had 36.

“It’s about a third of what we’d normally get by this time,” said Ms Conroy. “We are thrilled.

I commented on the status and was got a reply from Brian Pickering, from Boomerang ID -(pet ID tags that ensure no dog stays lost) who also confirmed that they had seen a significantly reduced number of calls this year as well.

Wow that is great I thought and then I started to think why would that be the case.

I work extensively with pet shops, groomers, trainers and boarding establishments and as part of this work I follow their business Facebook pages. I had noted without really thinking about it the number of pet care professionals who in the week leading up to New Years Eve had posted  great hints on how to keep a pet safe on New Years Eve. I skim read most of them as they did not contain any new information for me. But there were many of them, here in Australia and overseas. Then out comes the article and I think it is no surprise the Lost Dogs Home has reported fewer lost pets this year. Love or hate Facebook it is a valuable tool when it comes to keeping your clients and customers informed in a timely manner.

To all those pet care professionals using Facebook to educate and inform their clients and customers – Keep up the good work.

To those who aren’t ask me how I can help you get onto Facebook with minimal pain.

Meanwhile I have some status updates to check and make.


Louise Kerr
The Pet Care Magician   |

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Louise Kerr (aka The Pet Care Magician) is the owner of Elite Pet Care & Education based in the Nambucca Valley NSW Australia. She consults and writes widely on a range of pet care issues including feeding, training and grooming dogs and cats. Her online pet care magic subscription program deals with common pet behavior  training, feeding and grooming issues such as barking, escaping, scratching, aggression and fleas. Pet care professionals are trained to handle customer issues by the provision of up to date programs to differentiate their pet care business from other competitors.

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